You may be someone who has gone through a website redesign or have been debating one or feel you may be in this situation sometime in the future. Depending on your background it may be intimidating or challenging to strategize a plan of attack especially when there is pressure from above to get results.
According to hubspot 1/3 of marketers are not happy with their website redesign projects. I firmly believe this number to be higher in certain industries as some have more complexities than others.
When you go online and see the following stats it can be overwhelming to know how to approach this:
- 46% of mobile users report having difficulty interacting with a web page (source: ImageWorks)
- 40% of people will abandon a web page if it takes more than three seconds to load (source: econsultancy)
- 48% of users say that if they arrive on a business site that isn't working well on mobile that they take it as an indication of the business simply not caring (source: margin media)
As a result I cannot stress enough how important it is to stick with what you know and be astute enough to not force things where it gets outside ones comfort zone. Sometimes trying to show that you know only makes matters worse and does not give you the end product you are capable of getting.
Even if you have a good web firm with experience in this it does not usually guarantee what you desire. It is easy to get bogged down with emails, phone calls, meetings that we forget that this process is like anything in life where you only get out what you put in.
Both sides are bringing something valuable to the table. As someone with the company you know the intricate details about your company that is apt for content building. Your web firm should have intricate details on technical deliver of this content along with setting up proper technical structures to help assist you in doing what you need to do on an ongoing basis.
Working together and knowing what the other side knows helps shed light on how you would go about doing what you need to do (applies to the web firm and the company).
For example, we've seen cases where someone from the company will instruct a certain approach for relaying non static content on the website and gone ahead filling in other pertinent content around that. Although the web firm can help present this in the exact same manner with slightly different formatting which will help the client publish this non static content through the Content Mangement System (CMS) in a way that is more effecient for them moving forward (less time consuming).
This is something the company would have no way of knowing and isn't expected to know although is hard to coordinate if working independantly. This is only one effeciency, if you work together from the start the countless effeciencies can add up.
All too often we see cases where a client pays and walks away and expecting a great product. They may get a good product but in our experience the clients that are more active will usually get the best outcome. Having said that, being active and dicating what you want versus attaining what you want with the expertise of the web firm can have the opposite effect as well.